Chemistry Board

APPLE: ‘Think different’

Over the last month many people in the business world have paused to reflected on the passing away of a truly brilliant mind. Steve Jobs, Co – Founder of Apple, died aged 56 after suffering from pancreatic cancer, leaving behind a monumental legacy. The social media networks poured with eulogies all composed on the very products Jobs worked so hard to create.

Not only was Jobs an ingenious designer and inventor, but he was also able to tap into the minds of popular culture, and through his products successfully bridged the gap between technological tools to fashion accessories. For many years various forms of iPods, iMacs, iPhones and now iPads have been ‘must have’ items, edged into our social consciousness, regardless of age, industry, or geography. This achievement was the fruition of the famous Apple strap line ‘Think Different’. Jobs saw an opportunity for Apple’s products to go beyond their traditional purposes and set the tone for the zeitgeist to follow.

There are many lessons that can be learnt from the inspirational life of Steve Jobs, however we will focus on one key aspect for both business and personal living: commitment.

During an interview in 2000, Jobs was asked for his thoughts on the internet startup business sensation and gave this response:

"The problem with the internet start-up craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are." Fortune magazine.

Jobs’ life’s story is a testament to the old adage, ‘the agony and the ecstasy’. No-one builds an organisation or project of significance without failure and constant revision and reflection. For instance Jobs witnessed the painful death of mac desktop computers in the 1990’s as Microsoft dominated the market and Apple sales were plummeting. At this time, Jobs and his management team, accepted that the desktop market was lost and instead aimed to reinvent their products through simpler computing systems.

We are now more than ever a culture of instant success, evident in our approaches to business, finances, celebrity, arts and sports. This instant attitude can be seen in our approach to hiring, as we expect people to deliver immediately and therefore training and development processes are often sacrificed. However commitment to the work we are involved in, the people we connect with brings us closer to our true selves. In order to ‘think different’, one must be prepared to think longest and wrestle with both the inevitable triumphs and disappointments.

Have a look at the article below documenting apples 3 key starting principles: